Digital Marketing Campain Essay Example | Topics and Well Written Essays - 2500 words

Digital Marketing Campain - Essay Example Several areas of digital marketing has been looked at including the general goals for the campaign, the target audience, key campaign message and offers, strategic plan and implementation time. Above all, it is strongly recommended that this document be accepted as a working paper as it has the key to ensuring that Central Station increase in revenue and by extension increase in development. 1 2 3 4 5 6 7 8 9 1.0 Campaign goals and tracking. 1 1.1 General marketing aim of campaign and context The general aim of the program is to increase the reach out to customers by 40% in a year. The achievability of this goal lies in the sense that users of new media keep multiplying by the day and thus with digital marketing, the chances of increasing music artistes, especially up and coming ones coming to contact with the works of the company will be assured. 2 1.2 Product categories or services targeted Judging from the fact that the company is a media company and specifically a record label pr omotion company, the product and service categorization shall include the maximization of all components of digital marketing, which include banner advertising, search engine optimization (SEO) and pay per click services (Reitzin, 2007). 3 1.3 Sales and lead generation goals The sales of the company is sure to increase because lead generation features shall be created on the websites to allow accessibility of the company to reach as many people as possible. 10 2.0 Target audience, customer insight and targeting. As Miller (2010) notes, even with digital marketing, â€Å"the basic principles of marketing still apply: know your customer.† The first audience and customers shall be upcoming and existing musicians. As copyright laws ensure, a record label company cannot use the work of an artiste without the artiste’s due contingence (Gardner, 2003). The second target audience and customers shall be all music lovers and music users. This means that the core task and duty in record label marketing shall not be lost as Hutchison and Macy (2010) notes â€Å"Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers.† 11 3.0 Key campaign messages and offers 3.1 Fairness To a large extent, the digital marketing messaging shall portray and as a matter of applicability, ensure fairness for customers. Especially for music artistes, there shall be messaging that proof beyond every reasonable doubt that when decide to do business with the company and by extension allow the company to promote their music, they are going to have a fair deal when it comes to sharing of earnings. For music users, there shall also be special messaging on reduced cost of music use as compared to other companies would offer them. 3.2 Creativity The whole content of messaging shall be spiced with creative. This means that the appearance of all media of advertisement shall be bra nded with beauty and creativity. This shall be seen on websites, magazines and banners. There shall also be creativity with regards to accessibility of advertising media especially the use of internet based marketing media. 3.3 Inclusiveness Inclusiveness shall be trumpeted because it is an important offer for boosting customer growth (Ababio, 2003). The world over, economists and marketers have proved through

Native Americans and criminal justice Assignment

Native Americans and criminal justice - Assignment Example They play an intricate role in nation building. This is through some of the cultural beliefs that they hold dear to them, to this day. Some may think they are uncivilised, savage, and unruly, but Native Americans bring a certain cultural difference to the lands (Nielsen & Robyn, 2009). In regards to the criminal justice system, their system and set of beliefs are quite different. What they might believe to be wrong in their eyes might hold a different opinion in a court of law, in present time. The underrepresentation of Native Americans in many areas of the American society shows of the struggle they have to go through in modern times. They are a marginalized community, and their needs are not often addressed by the few representatives they have. Although colonization tried to bring in different ideologies, Native Americans still hold onto their beliefs (Nielsen & Robyn, 2009). They are now engaged in a war to prevent the erosion of their culture, by struggling to survive as a distinct, cultural community. In conclusion, to better understand what the Native American community goes through, it is best to understand them from before pre-colonization, to present time. This can give one an understanding as to how they relate to others as a people. One can also find the different ideologies they hold toward the criminal system (Nielsen & Robyn, 2009). Through the struggles they face, it is frighteningly normal to see why they are a marginalized group of people, and how they are trying to overcome these

The Kuwait-Iraq War Research Paper Example | Topics and Well Written Essays - 2000 words

The Kuwait-Iraq War - Research Paper Example The reasons which have gained worldwide acceptance are highlighted and scrutinized in this paper along with the horrifying socioeconomic and public harms sustained by Kuwait during and after the war. The discussion on this Iraqi invasion also revolves around the incredibly disparaging consequences Kuwait had to bear and the massive costs it paid as a result of this vicious war. The war did not die away on its own after some months, rather many countries had to step in this critical issue that was rapidly getting out of control. Some of those countries, the peaceful roles they played, and the facilitating measures taken by them to reestablish the Kuwaiti public also form a part of the discussion presented in this paper. 2. Introduction: The Kuwait-Iraq war has been the biggest conflict between Iraq and Kuwait yet and was based on a seven month long period that resulted in the loss of many lives and gigantic economic crisis. The Iraqi occupation on Kuwait ignited worldwide condemnation due to which Iraq had to face much resistance in making Kuwait one of its own states. Clear disapproval and fury was shown by all countries for Iraq and immediate removal of Iraqi forces was demanded. (China-embassy.org, 2004). This brutal invasion was followed by military intervention by United States. Otherwise, there seemed to be no end to the Iraqi invasion which acquired complete control over Kuwait forcing the Kuwaiti forces to run away and find refuge in other countries. The relentless actions of Iraq on one hand, and the â€Å"brief and feeble resistance† displayed by Kuwait’s own forces made Kuwait all the more vulnerable, which led to increased ruthlessness practiced by the Iraqi forces. (Worldology, 2009). Initially, Iraq made an allegation on Kuwait that it was illegally stealing the Iraqi oil reserves through slant drilling so that it could invade Kuwait. (Patterson, 2010). Then, rumors came up that Iraq suddenly took the decision to invade Kuwait because it had no other hope for paying the loan it had previously taken for financing war with Iran. Kuwait is blessed with over-productivity of oil and this proved to be an enchanting delight for Iraq, which already needed some relief from the huge loan. (Kelly, 2011). Within a few days of the attack, Iraq declared Kuwait to be one of its provinces thus taking advantage of the weak defense by Kuwait. 3. Economic and geographical causes of the Kuwait-Iraq war: Conflict over the financial debt of Iraq: Iraq was under severe pressure of the huge loan it had to return, which was taken for financing the too long war with Iran. Too much money and resources had been wasted by Iraq to continue the war, so taking loan became an essential step. The Iraqi president, Hussein, had become too isolated politically and economically after war with Iran. (Simon & Harak, n.d.) mention that â€Å"He (Hussein) was some 60 billion dollars in debt from the war, and the West had cut off his credits after he ha d a British reporter executed as a spy.† This loan became a major hurdle in the path of progress later, due to which Iraq raised oil prices in order to repay the massive debts. In response to this strategy, Kuwait vigorously took steps that ensured over-productivity

Indian Self Determination Act 1975 Essay Example | Topics and Well Written Essays - 750 words

Indian Self Determination Act 1975 - Essay Example (Indian Country Today 2005). At different times they ranged from extremes of conservative ideology (termination) to liberal (trust status bureaucracy) making it almost impossible for Indian community leaders to adequately plan and execute successful strategies. This Act promised a more Indian driven approach of self-determination to enhance the stability and improvement of social and economic conditions for the Indian people.. Within federal law it provided for maximum participation for Indians in their own governance and education. Certainly economically the policy has proven to be a success since in the 90s Indian per capita income has risen 33 percent compared to the national US rate of 11 percent. However, in 2000 per capita income was still less than half of the US average. Nevertheless in the last decade of the 20th century there was a striking improvement in education and housing as well as income. Although Indian per capita income gained 49 percent in the 1970s, this was prim arily due to government grants, which have been decimated by subsequent administrations. This source of income has been replaced by Indian generated made possible by the above Act and subsequent legislation such as the 1988 Indian Gaming Regulatory Act. Effect of the Act After the Indian Self Determination Act of 1975 some tribes took advantage of the later Indian Gaming Regulatory Act to set up profitable gaming facilities such as bingo halls. Therefore some people assume that improved Indian economic conditions were due to the advent of the gaming operations. However other tribes such as the Navajo also improved their economic prospects without going into gaming (Indian Country Today 2005) Therefore, I submit increased Indian prosperity was due fundamentally to the enabling 1975 legislation, and the operation of gaming facilities was only one of many paths to this increased prosperity. Even before the 1975 Act the first contemporary Indian controlled school was established by the Navajo in 1966 as a departure from the assimilation model to one in which education was based on their own cultural and linguistic needs (Tippeconnic 2000). The success of this educational initiative formed the blueprint for the 1975 Act giving similar rights to all tribes and was as important as the concurrent gaining of land, water and governance rights. The advent of Indian controlled schools has resulted in improved academic achievement, lower drop out rates and more students succeeding at the post secondary level. Indian schools without federal funding naturally have the greatest control over their curriculum, but of course more limited resources. While the 1975 Act promotes a policy of Indian self-determination, some communities still resent this and feel Indians must assimilate into the dominant culture. Also, although the 1975 Act was intended to give Indians a great degree of self-determination, they are still subject to federal legal jurisdiction even for local issues. For example, a Navajo Supreme Court ruled in about 2000 that it lacked jurisdiction in an employment case because the school board involved was funded with grants from the Bureau of Indian Affairs.(Tohtsin 2001) Therefore any suit against the school board must be brought in federal court rather than the Navajo Supreme Court. Conclusion In spite of those people including some politicians, who feel that Indians should abandon their own culture and

Storm King Mountain Case Essay Example | Topics and Well Written Essays - 500 words

Storm King Mountain Case - Essay Example ged use of aggressive tactics, and were categorized as ‘watch out situations,’ the firefighters continued to take the bold step of building fire line downhill upon receiving confirmation from their leader, Mackey, that the area was good enough with less vegetation, and not much risk from existing fire. The crew members relied completely on Mackey’s judgment as they trusted in his abilities more than their conviction of adhering to the guidelines. Attributable to their can-do attitude, the firefighters ignored most of the rules because their ultimate aim was to stop fire from spreading. They did not regard these guidelines as procedures to be used in firefighting; rather, they relied more on their critical judgment based on experience and situational constraints. Hackman and Oldham’s Job Characteristics Model (JCM) explains employee behavior based on four motivational aspects namely, job characteristics, critical psychological states, personal and work outcomes and growth-need strength. The JCM framework helps in understanding managerial functions as well as the psychological processes associated with work that are associated with employee behavior and outcome of employee actions. This model emphasizes the role of job design that ultimately leads to experienced meaningfulness of work, experienced responsibility for the outcomes, and knowledge of the results of work activities (Debnath, Tandon & Pointer, 2007). A team leader can determine what skills would be best to perform a specific job and deploy staff accordingly. In addition, the task to be performed needs to be identified in advance besides having complete understanding of how the task or job impacts the employees and/or other stake holders. Identification of skills and tasks to be accomplished will also help the leader assess the extent to which the staff may be empowered to take their own decisions. While autonomy is an effective way to motivate staff, the level of autonomy requires a

Professional engineer and micro - electronics Assignment

Professional engineer and micro - electronics - Assignment Example Some of these factors can be controlled by an automated control system designed for a greenhouse as they are some of the main physical factors affecting plant growth and development. Introduction The project aims at controlling the amount of sunlight falling on the leaves thereby controlling the rate of photosynthesis and respiration. The greenhouse system controls the temperature so as not to exceed 500 C a value beyond which enzymes responsible for photosynthesis are denatured. The rate of photosynthesis depends on light intensity and increases with an increase in light intensity during the day. Light intensity can be controlled during the day the purpose of which is the development of the project. During the night it would be impossible to control light intensity if plants are grown outside the greenhouse while inside this is achieved by controlling the lamps. Keeping photosynthesis rates high at night will cause the plants to grow weak and it is advised to only control this rate during the day. Sometimes atmospheric temperatures drop below the optimum values thereby reducing the rates of plant respiration and photosynthesis. This means that the yield would be lower than if the plants are kept at optimum environmental conditions. During photosynthesis plants absorb carbon dioxide(CO2) and water(H2O) from the atmosphere and use light energy to produce glucose stored as glycogen and oxygen is produced as a by product. This occurs mainly at night. The processes above depend on enzymes for catalysis and the enzymes require certain temperature conditions in order to operate. At high temperatures(around 450 C and above) these enzymes will be destroyed. Such is the need to control the temperatures within the greenhouse. From the foregoing discussion the importance of water and light are observed to be very critical to the process and therefore must be regulated. Most greenhouses employ expensive automation designs beyond the reach of most farmers especially those e ngaging in small scale farming. Also most of these greenhouses are built using complex features that might not suit people with limited technical know how on operating such systems beside increasing their cost. This design is comparatively cheap and is aimed at eliminating the aforementioned problems. Individuals wishing to engage in small scale farming such as gardening in their back yards can use this system with great efficiency and maximum yield rate. Furthermore, problems such as forgetting to water the plants need not to worry a person employing this system as this is automatically controlled. This system can be utilized in small areas as well as in larger areas where mass agricultural activities are required. The system is power efficient as a microchip consumes very little power and therefore the cost of electricity is not very high (Nof 2009). The discussion below entails the description of the system (literature review), connection of the system blocks(interfacing), specif ications of the hardware used, an assembly language program flow chart, the practical aspects and potential implementation issues in the design and a brief discussion and summary. Literature review The prototype uses a PIC16F88 micro-controller as the the main processing unit. Its inputs are generated from LM35 temperature sensor, Light Dependent Resistor and soil moisture sensor using a

American dream Essay Example for Free

American dream Essay Exploration of the theme of the American Dream In a country where liberty, freedom and the land of opportunity is a pivotal part of American society the American dream is born. The American dream is fundamentally the notation that no matter your race, religion, sex or social class if you work hard in America you will achieve materialistic wealth. Steinbecks novel, Of Mice and Men sets in the 1930s, the time of the great depression and depicts the flaws of the American Dream. Some of the themes in the novel include friendship, death, jealousy and loneliness. The exploration of this essay shall consist of me focussing on the theme of the American Dream by exploring the characters, George and Lennie, Candy and Crooks. Steinbeck also conveys the theme of the American Dream through the character of Candy- as the name implies Candy is a sweet character, the quote, yeah, nice fella too demonstrates this as Candy is talking fairly about Crooks who is black and looked down upon in society of that time. Candy is an old character, the old man put the yellow can in his pocket and this is illustrated by Steinbeck as one of the flaws of the American Dream which stops them achieve the A. D. and because everyone shall someday become old Steinbeck is implying that sometimes the American Dream is never achievable. Candy owns a dog which he has known for most of his life, Thats a hell of an old dog; Yeah I had im since he was a pup This dog of his is a very close possession and friend and it is implied that Candy has realised that he shall never achieve his American Dream but his dog is the closest he shall get to it so it is a part of his American Dream. However Candys dog was shot by Carlson due to it being old and smelly, I dont know anything that stinks so bad as an old dog hes got no teeth whynt you shoot him Candy? The death of Candys dog symbolises the death of Candys Amercian Dream, however in more depth, the death of his dog illustrates that anyone (animal or human) who is old or smells or has no teeth (basically out of the norm) is not accepted into society and shall not be accepted and death could be a possible out come. Although Candy;s dog had no use to the people around and society, to Candy he meant a lot and the death of his meant a death of part of candy himself. Similarly, Lennie like the dog was not accepted in society due to the deed he had committed and due to his disability however, he meant something to George and they too like Candy an his dog were loyal friends but it was because of society that cause the death of both the dog and Lennie which cause the death of their American Dream. Through the character of Curley, Steinbeck shows the Amercian Dream in a different light. He illustrates that the American Dream is achievable through Curley as he has his own ranch, the trophy wife, the money and power. However, Steinbeck is also showing that only a few people achieve the American Dream as only one of the Characters achieves the American Dream out of 6. Although Curley has achieved the American Dream, Steinbeck clearly shows through the nature of Curley that those who are able and do achieve the American Dream are not always nice people, in fact from Curleys character, the audience feels that they are in fact horrible people. The way in which Curley treats other people makes him perceived as a very horrible person. The way in which Curleys wife describes him, I don like Curley. He aint a nice fella shows how little liked he is. Also, the way in which Curleys wife is used as a possession of his shows the greed of power that Curley has. Also the way that Curley is perceived by George shows already within only a day of knowing Curley he is not liked as George refers to Curley as a son of a bitch vAlso, the way in which Curley treats Lennie is appalling, What the hell you laughin at? Lennie looked blankly at him. Huh? Then Curleys rage exploded. Come on, ya big bastard. Get up on your feet. No big son-of-a-bitch is gonna laugh at me. Ill show ya whos yella. This shows the arrogance of Curley. The theme of the American Dream is finely woven through the entire novel and without a doubt this has been done very effectively . Steinbeck clearly conveys his message about the American Dream in much detail and has done in a very meaning full way.